Web hosting is the backbone of every website and it has a direct impact on the ranking of a site.
If you are looking for SEO friendly web host to rank higher in search engine results pages (SERPs), it is important that your web hosting company offers high-quality services, such as 24/7 support, 99% uptime guarantee, SSL, speed, and so on.
Check out some of the best web hosting services highly recommended by experts.
Here, I think article I will show you how web hosting affect your SEO efforts and how your choice of web hosting service can make or break your website.
So, let’s get started…
Web Hosting Factors that Affect SEO Rankings
Choosing a web hosting service is a decision that should not be taken lightly. The choice you make can have a significant impact on the SEO search engine optimization ranking of your website.
Hence, if you are just starting out or have a new website, be sure to find a good and SEO friendly web hosting service considering below factors –
Server Downtime and Uptime
Server downtime and uptime are important to SEO. If Google’s search engine crawlers can’t access a website for a longer period of time due to server downtime, it can result in an outage of the site’s ranking in Google search results, as well as negative effects on traffic and conversion rates.
No hosting service can guarantee a 100% uptime, but the better your hosting provider, the more likely you will have a site with almost no downtime. If you’ve been experiencing any high levels of downtime recently, then it may be time to stop using that host and switch to one with a better uptime record.
Website Data Loss
Websites are the core of any online business, and when they go down, it can be a huge disaster.
Websites are not just for showing information to your customers. They are also the backbone of any business. When your website goes down, it can be a huge disaster for your company and you might lose potential customers in the process as well as organic search results.
There are many things that can cause your website to go down, from human error to hackers. But there are also many ways to protect your website from going offline or becoming vulnerable. One way is by choosing a web hosting provider with data backup services like A2 Web Hosting.
SSL Certificate
If your site doesn’t seem trustworthy, Google might not rank it very well. Your visitors may also expect your site to be trustworthy and won’t buy from you if they don’t trust you. Hence, to make your website trustworthy and secured platform for your users, installing SSL certificate would be a good idea.
Google loves websites integrated with SSL and rank them well too. Even, 60% of websites showing in top 10 results have been configured with SSL certificate.
With that said, you should always choose a web hosting company that offer free SSL certificate.
Page Speed
Page speed is an important factor in the success of any website. It can determine your rank in the search engine and even your conversion rate. Web hosting is another important factor when it comes to page speed.
For example, if you have a slow web hosting, it will take longer for a webpage to load.
Hence, choosing a web hosting service that offers fast servers will be a good move for your SEO efforts.
Server Location
Choosing the server location is a key decision when you are buying any hosting plan. The server data center can be anywhere in the world, so make sure that you know where your target audience is so they will not have any issue accessing your website.
If you’re based in Sweden but mostly target US customers, it’s a good idea to choose a server location close to the US. The server’s location affects site speed and performance.
Your website’s data is transferred from the data center to the user’s computer via direct network connections. The aim is to transfer this data in the quickest way possible, by using fast network connections.
Therefore, choosing the right server location boost your SEO by displaying your website to users’ screen as quickly as possible.
Should I Choose Shared Hosting?
Shared hosting is a type of web hosting where a single server hosts multiple websites. Shared hosting is the most common form of web hosting, and it’s usually the cheapest option.
Shared hosting affects your SEO in many different ways. One way is that you’re sharing resources with other sites on your server, which can cause problems when you try to optimize your site for search engines. It can also affect how fast your site loads, which can negatively impact your rankings in search engine results pages (SERPs).
Another way shared hosting affects SEO is that if you are competing with sites on the same server, one site’s poor SEO performance could hurt yours as well.
So, if you are running a big website with high organic traffic, choosing a VPS or dedicated server would be a good idea.
Choose Local Host for Local SEO
There are many ways to make your website rank higher in local search results. One of them is to choose a local host for your website. This can help you rank higher in local search results as it is easier for the crawlers to crawl your site and index it on the SERPs.
In brief, a website with a local host and country match TLD would have better chances to rank well in organic search results.
Wraping it up…
So, web hosting has a significant effects on SEO but it is only the one out of 200+ ranking factors that Google consider while ranking websites in organic SERPs. Although, choosing a hosting is a base of any website and hence it should be chosen wisely with SEO in mind.
